CBS reportedly faced a staggering loss of $40 million annually managing Stephen Colbert's Late Show, which had over 220 staff and production costs of $100 million. In contrast, Greg Gutfeld's show operates effectively with a small team, embracing a fresh DIY approach to late-night comedy. Gutfeld's show incorporates classic late-night elements but with a unique, conservative slant. The shift in the late-night landscape illustrates a pivot from traditional formats towards leaner, alternative approaches that resonate authentically with audiences.
Gutfeld! airs at 10 p.m. ET, which technically makes it a primetime show. But in tone, structure, and format, it's a late-night show: monologue, roundtable, recurring gags, rotating co-hosts with semi-celebrity status, and alt-right bona fides.
The show reportedly employed more than 220 staffers and cost an eye-popping $100 million annually to produce, which CBS struggled to maintain.
What sets it apart isn't just that it's on Fox News, but that it's doing all this with a staff reportedly no bigger than maybe twenty people? Gutfeld's creative team is small, tight, and far from bloated.
Gutfeld honed his voice back in the Maxim and Stuff magazine days, where the laddie culture prioritized irreverence, irrelevance, and low-fi swagger.
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