"Manfredi joins Lionsgate from Apple TV+, where he served as a head of series marketing and oversaw campaigns for the Lionsgate-produced The Studio, Ted Lasso, Severance, Shrinking, Hijack and Chief of War. Manfredi takes the marketing helm at the Lionsgate Television Group, which includes the launch of FAST channels internationally and the sale of series to digital platforms, and will work closely with the studio's programming, production and sales teams."
""I look forward to working with Jim and the whole Lionsgate team on digital-first campaigns that not only build on the studio's established leadership in delivering brand-defining series that cut through the clutter but continue to expand its reach in the exciting world of FAST, AVOD and digital media platforms," Manfredi said in a statement on Wednesday."
"He arrives at Lionsgate amid an ongoing industry contraction in the wake of the Peak TV era ending, with belt-tightening among indie suppliers of series. Manfredi boards Lionsgate after its studios business split from Starz, which acted as an in-house studio for the Lionsgate Television Group. Before joining Apple TV+ in 2021, Manfredi held senior marketing posts at AMC Networks, overseeing campaigns for Killing Eve, Better Call Saul and BBC Earth, and before that at Activision, where he led digital and social campaigns for Call of Duty and Guitar Hero."
Justin Manfredi was named executive vice president worldwide TV marketing at Lionsgate Television Group, replacing retiring Suzy Feldman. Manfredi joins from Apple TV+, where he led series marketing campaigns for The Studio, Ted Lasso, Severance, Shrinking, Hijack and Chief of War. Responsibilities include launching FAST channels internationally, selling series to digital platforms, and coordinating with programming, production and sales teams. The appointment comes amid an industry contraction following the end of the Peak TV era and cost-cutting among indie series suppliers. Manfredi previously held senior marketing roles at AMC Networks and Activision, with campaigns for Killing Eve, Better Call Saul, Call of Duty and Guitar Hero.
Read at The Hollywood Reporter
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