
"Like trees shedding tree bark or the ocean giving up on water, MTV will cancel Ridiculousness, a show that across 46 seasons and more than 1,700 episodes came to dominate MTV's programming. Launched in 2011 and hosted by Rob Dyrdek, Ridiculousness featured panel discussions about viral videos. As the show took over more and more of MTV's schedule, it became the poster child for how social media was eating the rest of culture,"
"Sources told TMZ that parent company Paramount will "reimagine MTV for the future." According to MTV will look for new content that "embraces its experimental DNA" and brings "different creative voices" and "refreshed programming." But in the meantime, it's probably safe to expect plenty of Ridiculousness reruns. Shake-ups at MTV have been unfolding for more than a year. Last summer, Paramount buried the MTV News archive, and this year, before the VMAs, some MTV channels briefly returned to showing music videos."
MTV will cancel Ridiculousness after 46 seasons and more than 1,700 episodes. Launched in 2011 and hosted by Rob Dyrdek, Ridiculousness featured panel discussions about viral videos and came to dominate MTV's programming with regurgitated clips. The show became a poster child for social media consuming broader culture as MTV devoted large portions of its schedule to recycled viral content. Paramount plans to reimagine MTV for the future, seeking content that embraces experimental DNA, different creative voices, and refreshed programming. In the near term, plenty of Ridiculousness reruns are likely amid yearlong shake-ups including the burial of the MTV News archive and brief returns to music videos.
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