"At a press conference Wednesday, NFL commissioner Roger Goodell said the league was standing by its choice of Bad Bunny as headliner for the Super Bowl Halftime Show. "It's carefully thought through," Goodell said, according to ESPN. "I'm not sure we've ever selected an artist where we didn't have some blowback or criticism. It's pretty hard to do when you have literally hundreds of millions of people that are watching.""
"Goodell isn't paying attention to that noise; he's focused on the music. "We're confident it's going to be a great show," he said. "He understands the platform that he's on, and I think it's going to be exciting and a united moment." Goodell also pointed to Benito's overwhelming global popularity as a reason to have him perform, especially as the NFL tries to court international fans. "He's one of the leading and most popular entertainers in the world," Goodell said. "That's what we try to achieve.""
Roger Goodell said the NFL is standing by its selection of Bad Bunny as the Super Bowl Halftime Show headliner and described the choice as carefully considered. He noted that selecting an artist for an audience of hundreds of millions often draws criticism and blowback. Bad Bunny's nationality and prior halftime experience in 2020 were cited in response to attacks over his use of Spanish. Goodell emphasized confidence that the performance will be a great, exciting, and united moment. He highlighted Bad Bunny's global popularity and the NFL's interest in courting international fans.
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