The industry is headed for its most important quarter of 2025: the holidays, with Black Friday, Cyber Monday and Christmas leading the final stretch. Colder nights and shorter days encourage viewers to take cozy moments to watch TV or stream shows. Platform and agency executives listed attention-grabbing films and series they watched over summer. Recommendations range from high-stakes thrillers to light-hearted fare. Stephen Riad recommends Squid Game 3 on Netflix and highlights fan community engagement on r/squidgame. Davang Shah recommends Quarterback season 2 for its inside look at athletes' grit and balance. Jeremy Hull recommends Murderbot for its blend of drama and character-driven humor.
It's one of those shows you can't stop watching, and I was hooked after watching the first two seasons. I always head to the r/squidgame subreddit to dive into fan theories and get all the extra insights, because the fan community is so passionate. I've found that being part of the conversation with them really adds another layer of depth to my viewing experience.
With Labor Day behind us, and Thanksgiving still 12 weeks away, the industry is headed for its most important quarter of 2025: the holidays. With the final stretch including Black Friday, Cyber Monday and Christmas as the nights get darker and days get colder, there's nothing better than taking a cozy moment in front of the TV (or iPad - or however you watch or stream your shows), as a way to relax.
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