Roger Federer has reached a net worth of $1.3 billion, with only $130.6 million from prize money during his tennis career. His lucrative brand partnerships, particularly his $300 million deal with Uniqlo and ongoing relationships with Rolex and Mercedes-Benz, substantially boost his wealth. Additionally, Federer invested in Swiss shoe company On, acquiring a 3% stake, which has become very valuable. His success off the court highlights the potential for athletes to leverage their brand beyond sports achievements.
Federer's longtime brand deals with Rolex and Mercedes-Benz, as well as newfound partnerships with Uniqlo, have made his bank account skyrocket, contributing to a net worth of $1.3 billion.
Federer's $300 million partnership with Uniqlo is among the most lucrative deals following his decision to part ways with Nike, which he had worked with since adolescence.
The Swiss tennis star's stake in the shoe company On has significantly appreciated, making it worth at least $500 million, illustrating his investment acumen.
Despite earning $130.6 million through his 20 Grand Slam titles, Federer's off-court earnings from endorsements and investments constitute the bulk of his wealth.
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