"Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered Sony's "home entertainment business," and Sony will own 49 percent, per an announcement today, adding: The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment."
"The joint venture will continue to release TVs and home audio gadgets under the "Sony Bravia" branding; however, the TVs will rely on TCL display technology. The joint announcement suggested focuses on bigger TVs, higher-resolution displays, and " smart features." The news comes as the TV industry has struggled with decreasing margins and has become more competitive. Meanwhile, devices have become cheaper, and people are buying new TVs less frequently."
TCL will own 51 percent of Sony's home entertainment business while Sony will retain 49 percent in a global joint venture. The joint venture will manage product development, design, manufacturing, sales, logistics, and customer service for televisions and home audio equipment. Sony Bravia-branded TVs and audio products will continue, but the TVs will use TCL display technology. The venture emphasizes larger screens, higher-resolution displays, and enhanced smart features. The plan targets an April 2027 launch pending regulatory approvals and aims to finalize binding agreements by the end of March. The move responds to shrinking margins, intensified competition, and slower consumer replacement cycles.
Read at Ars Technica
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