"an executive on our show who was not only not a fan of the original, but was proud to constantly remind us that he had never seen the entirety of the series and how it wasn't for him."
"Hulu had only ordered a pilot for Buffy, and the whole point of making a pilot in TV is so that executives can decide whether or not to commit to making a full season of a show. Even the HBO network - one of the most talent-friendly TV platforms out there - fairly regularly says "no" to pilots, even when they're very expensive and based on beloved IP."
"What's less common, of course, is for talent such as Gellar to put executives like Erwich on blast, even semi-anonymously. It usually only happens when said star feels particularly aggrieved over how the rejection went down."
Craig Erwich received a promotion at Disney to oversee additional studios, but was simultaneously identified as the executive Sarah Michelle Gellar criticized regarding Hulu's rejection of a Buffy the Vampire Slayer reboot. Gellar disclosed that Erwich was unfamiliar with and dismissive of the original series. While pilot rejections are routine in television, talent publicly criticizing executives is uncommon and typically indicates significant grievance over how the rejection was handled. Hulu had only ordered a pilot for the Buffy reboot, which is standard practice allowing executives to evaluate whether to greenlight a full season. Other networks regularly reject pilots despite expensive productions and beloved intellectual property.
#television-industry #executive-conflict #buffy-reboot-rejection #pilot-development #disney-restructuring
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