"A very serious question: Do I have Stockholm Syndrome, or has The Morning Show only gotten better the more it's distanced itself from its wannabe prestige drama beginnings and instead embraced its soapy insanity? I'm pretty sure it's the latter, but one never knows. The season four opener certainly feels about as untethered to reality as Bradley Jackson was from the Earth's surface in the season-three premiere (Bradley in Space forever!), but in the most delightful way."
"What a joy to see that it only takes but ten minutes before The Morning Show tosses our girl Alex Levy into some ridiculous shenanigans to get things rolling. Someone declaring Alex may have just set off World War III in the opening of the season premiere, and not one single person being like, hmm maybe that's an exaggeration? Oh, The Morning Show is so back."
"Thanks to that Hail Mary pass of a merger proposal Alex brought in to block her billionaire then-boyfriend and handsome skeezeball Paul Marks from scooping up the flailing network, the merged networks of UBA and NBN are now known as UBN. With that merger, we're learning, came a whole lot of layoffs and buyouts as the two entities had to shed departments and personnel to have any shot at actually functioning."
"She's working closely with new head of the board, Celine (Marion Cotillard was made for this show), who does things like get angry over the fact she had to swim in shit in the Seine to win the big Olympics contract for UBN and declares that her phrase "fuckcluster" is better than the original and, like, I think everyone is going to go along with it? Celine is basically Regina George, and it's kind of awesome."
Season four opens with an intentionally untethered sense of reality, leaning into soapy insanity. Alex Levy is thrown into absurd shenanigans within minutes, including an early claim that she may have set off World War III. Two years have passed; UBA merged with NBN to form UBN after Alex's merger proposal blocked Paul Marks. The merger prompted widespread layoffs and buyouts as departments consolidated. Cory Ellison was pushed out after Paul leaked a story about alleged grooming and Bradley's outing, and Stella Bak now leads UBN as CEO. Celine, the board head, is domineering, theatrical, and provocatively blunt.
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