"PartnerStack built a network of more than 138,000 B2B partners who drive revenue for SaaS companies through referral, reseller, and affiliate programmes. Its platform manages the full lifecycle of those relationships: recruitment, onboarding, tracking, attribution, and payouts."
"According to G2 data, PartnerStack holds a 50 per cent market share in the partner management category, with roughly 3,900 customers. The company raised $38.2 million across five rounds, including a $29 million Series B led by 3L Capital in 2021."
"This acquisition marks AppDirect's sixth in the past twelve months and its clearest statement yet that the future of enterprise software distribution belongs to whoever controls the partner layer."
AppDirect has acquired PartnerStack, a partner relationship management platform with over 138,000 B2B partners and a 50% market share in its category. This acquisition marks AppDirect's sixth in twelve months, as it aims to create a comprehensive B2B technology distribution platform. PartnerStack, founded in 2015, manages the entire lifecycle of partner relationships, including recruitment and payouts. The acquisition signals a strategic move to control the partner layer in enterprise software distribution, emphasizing the importance of partnerships in driving revenue for SaaS companies.
Read at TNW | Ecosystems
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