"Eoin Tonge has revealed how Primark, which trades as Penneys in Ireland, is making female shoppers the linchpin for a revamped offering designed to re-energise the iconic chain across its international markets."
"Having been appointed CEO to the chain just last month, Mr Tonge has already delved deep under the bonnet to figure out how he can supercharge Primark's growth again."
Primark, known as Penneys in Ireland, is transitioning to a standalone business on the stock market. CEO Eoin Tonge aims to revamp the brand by focusing on female shoppers, which are seen as crucial for revitalizing the chain's international markets. Tonge, who recently became CEO after serving as interim boss, is committed to enhancing Primark's growth and competitiveness against online rivals like Temu and Shein.
Read at Independent
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