Drake's ice installation in downtown Toronto consisted of 3,500 blocks of ice, transported from Iceculture Inc. in Huron County. The project, a marketing strategy for his album Iceman, attracted large crowds. Fans used tools to search for the album's launch date hidden in the ice. Iceculture Inc., known for large-scale ice projects, has been in business since 1991, creating ice sculptures and blocks. Each block weighed 300 lb and was crafted for clarity, suitable for sculpting.
""It's such a big activation and such a cool statement surrounding the release of a very anticipated album," said Heidi Bayley, president of Iceculture Inc."
""I think Iceculture has a reputation for dealing with large projects and for having large amounts of ice available," Bayley said, noting a track record of creating large-scale ice sculptures shipped around the world."
"Each of the ice blocks weighed about 300 lb., and were a uniform size, she said: 50 centimetres by 101 centimetres by 25 centimetres."
"The ice isn't the typical kind you'd find in a freezer. It is 'crystal clear' typically used for ice carving or ice sculpting."
Read at www.cbc.ca
Unable to calculate read time
Collection
[
|
...
]