Summer 2025 is expected to be one of the busiest global travel seasons, driven by post-pandemic tourism demand and social media. Travelers are encountering challenges as iconic destinations like Venice, Santorini, and Mount Fuji reach their visitor capacity. Popular spots now implement entry fees and limit access; for example, Venice charges day-trippers, while Santorini imposes a fee and caps cruise visitors at 8,000. Tourists arriving without reservations are often turned away, highlighting the necessity for early planning and travel insurance.
Venice is struggling under the weight of tens of thousands of daily visitors, with infrastructure and hotel bookings under extreme pressure, leading to last-minute visitors being turned away.
Greece has implemented a €20 fee per cruise passenger and limited daily cruise visitors to Santorini at 8,000 to manage the overwhelming influx.
Dubrovnik and other coastal gems in Croatia have seen increased popularity due to social media, resulting in crowd control issues that authorities are addressing.
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