Despite a general slowdown in travel demand, wealthy Americans continue to spend significantly on luxury travel. Premium bookings in airlines and solid performance from major hotels indicate resilience in this sector. Tom Marchant from Black Tomato identifies four trending types of trips, highlighting a notable shift towards experiences that evoke certain emotions, rather than simply visiting specific places. The launch of the 'Feelings Engine,' incorporating AI, allows clients to plan trips based on desired feelings, emphasizing the demand for profound and challenging travel experiences that serve as an antidote to mundane daily life.
The wealthy are spending on travel even as others cut back, with airlines reporting strong demand for premium bookings and major hotel brands resilient in the luxury sector.
Luxury travelers are increasingly focused on experiences over destinations, often seeking emotional fulfillment rather than just geographical exploration.
Black Tomato's 'Feelings Engine' helps travelers plan trips based on emotions, allowing them to choose experiences that evoke feelings like relaxation or challenge.
The rise of 'earned experiences' reflects a desire for challenging journeys that provide cultural immersion and a break from the convenience of everyday life.
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