"The UK has long looked to Greece through a familiar lens: sunshine, island airports and a packed summer flight schedule. Yet Greece's tourism story has started to look more like a business story-one built on regeneration, upgraded hospitality, and service sectors designed to perform beyond the peak months. That shift is increasingly visible in the full "destination package" surrounding travel and entertainment. In Greece, the mix now spans conference capacity, waterfront redevelopment"
"Investors tend to pay attention when leisure demand becomes reliable enough to support long-term planning. Greece has been posting strong figures that help explain the growing pipeline of hospitality and mixed-use projects. Bank of Greece data show travel receipts of €21.7bn in 2024, with a travel balance surplus of €18.9bn. Those figures matter because they translate the idea of "tourism demand" into something more tangible: recurring revenue flowing through transport, accommodation, retail and local services."
Greece's tourism sector is shifting from seasonal leisure to a business-oriented, year-round model focused on regeneration, upgraded hospitality, and service-sector expansion. Developments increasingly present full destination packages that combine conference capacity, waterfront redevelopment, integrated resorts, hotels, venues, restaurants, and visitor services. Strong figures underpin confidence: travel receipts reached €21.7bn in 2024 with a travel balance surplus of €18.9bn. Recurring revenue streams through transport, accommodation, retail, and local services justify long-term infrastructure and commercial investment. Typical outcomes include improved airport and regional transport capacity, higher-spec hotels and branded residences, extended-season event venues, and enhanced digital booking and concierge services.
Read at London Business News | Londonlovesbusiness.com
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