Azamara launched the "Discover What the Locals Know" program for Winter 2026–2027 Mediterranean sailings to emphasize deep cultural travel experiences. The program upgrades itineraries with exclusive events, off-the-beaten-path excursions, small-group local-led activities, early access to popular sites, and culinary journeys rooted in tradition. Winter and off-peak timing enable quieter access to local life, seasonal cultural events, and authentic everyday moments like sampling olive oil or attending indie film screenings. The approach prioritizes meaningful connection over sightseeing, offering guests opportunities to share meals with locals, celebrate regional traditions, and explore lesser-known sides of iconic European destinations.
Azamara Cruises is charting a bold course into Winter 2026-2027 with a refined focus on deep, cultural travel experiences. Known for its Destination Immersion® approach, Azamara now invites guests to go beyond sightseeing and instead engage with communities like a local. The company's newly launched "Discover What the Locals Know" program offers an enriching upgrade to its winter Mediterranean itineraries, adding exclusive events, off-the-beaten-path excursions, and authentic interactions that resonate long after the journey ends.
This expanded experience aligns with shifting traveler expectations. Today's cruise guests are looking for more than landmarks and leisure-they're searching for meaning, story, and connection. Azamara's response is clear: make each destination feel personal and real. CEO Dondra Ritzenthaler says the program was designed for those who "want to connect more deeply by sharing meals where locals gather, celebrating regional traditions, and exploring everyday life with a fresh perspective."
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