Chose Your Vacation Based on the Outdoor Adventure You Want to Take Next With Marriott Bonvoy's New Platform

""We're seeing travelers crave the freedom of the outdoors like never before, whether it's a digital detox, a family trip to a national park, or a once-in-a-lifetime adventure," said Peggy Roe, Marriott International executive vice president and chief customer officer, in an email to Travel + Leisure. "With outdoor travel now one of the fastest-growing segments in the industry, the time is right to bring the power of Marriott Bonvoy into nature.""

""The most simple goal of this is just to get people outdoors," Efron told T+L. "When we go to a hotel, it's not just because it has a comfy bed-it's because we're trying to discover a new location. And the best way to do that is to get outside: ride a bike, go hike, and actually feel like you're in this place for the first time.""

Marriott Bonvoy launched Marriott Bonvoy Outdoors, a digital hub and app feature that organizes travel around outdoor activities rather than destinations or hotel brands. The platform lets users browse getaways by passions such as ski and snowboard, hike, bike, surf, dive, paddle, or fish. The offering aggregates more than 450 outdoor-focused hotels, 50,000 Homes & Villas properties, and curated tours and activities to support activity-based itineraries. A survey found more than 82 percent of Marriott Bonvoy members want trips that include outdoor activities. The initiative includes a partnership with actor and outdoor enthusiast Dylan Efron to promote outdoor discovery and experiences.

Read at Travel + Leisure