Expedia has launched a revolutionary Trip Matching feature that utilizes AI to generate tailored travel itineraries from Instagram reels within moments. Recognizing the influence of social media on travel decisionsâ75% of users draw inspiration from platformsâthis tool allows users to share travel-related reels and receive customized recommendations, tips, and itinerary suggestions almost instantly. In a test of the feature, a reel related to Thailand was sent to Expedia, and a response was received in less than a minute, showcasing the tool's potential for efficient trip planning.
The new AI-powered Trip Matching feature from Expedia allows travellers to create itineraries based on Instagram reels in under a minute.
With 75% of travellers turning to social media for planning inspiration, Expedia's tool aims to transform social media content into travel plans.
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