Extreme heat in the Mediterranean is causing British holidaymakers to reconsider their travel plans, leading to a notable rise in domestic tourism. Families and older travellers are finding UK destinations more appealing due to the uncomfortable temperatures abroad. Train bookings to top seaside towns have increased by 25%, reflecting a growing preference for local vacations. Research shows over half of UK holidaymakers are likely to opt for staycations because of climate concerns, driving up demand and potentially holiday costs as more people seek alternative destinations in the UK.
The traditional appeal of destinations like Spain, Italy, and Greece is starting to waver, particularly among families and older travellers, in the face of hotter summer weather.
According to Trainline data, train bookings to the UK's 12 most popular seaside towns surged by 25% due to hot weather earlier this month.
More than half of UK holidaymakers say they're likely to choose a staycation for climate-related reasons, with 28% saying warmer UK summers make domestic breaks more appealing.
As consumer demand increases, the cost of UK holidays is expected to rise, driven by both domestic demand and increased inbound tourism from European travellers.
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