"Of the 10 properties that Prism has acquired, three are already operational: The Dutch and Court Square in Long Island City, Queens, New York, and The Louie Hotel in New Orleans. All three are operating under Belvilla's upscale urban brand, Belvilla District 6."
"On Oyo's booking platform, the hotels appear live with the original property name followed by the tag "Belvilla District 6 - Formerly Sonder." For example, The Dutch in Long Island City is listed as "Dutch Hotel Long Island City New York - Belvilla District 6 Formerly Sonder," indicating the rebranding is underway."
Belvilla, a European vacation rental company owned by Prism, has expanded into the United States through a bankruptcy acquisition of 10 Sonder properties. Three properties are currently operational under Belvilla's upscale urban brand, Belvilla District 6: The Dutch and Court Square in Long Island City, Queens, New York, and The Louie Hotel in New Orleans. While Belvilla's website does not yet offer U.S. bookings, the properties are live on distribution channels including Oyo's booking platform. The properties are being rebranded with the Belvilla District 6 name while retaining their original property names, marked as "Formerly Sonder" to indicate the transition.
#belvilla-expansion #sonder-bankruptcy-acquisition #us-market-entry #vacation-rental-rebranding #upscale-urban-hospitality
Read at Skift
Unable to calculate read time
Collection
[
|
...
]