"Traveling and being a planner has been part of my identity my whole life. I tripped and fell during Covid, and all of a sudden, I couldn't go anywhere independently without a wheelchair."
"I just didn't understand this chasm is in the market. If you need help, a little something extra, why is it expected that you either have pretty medium-level taste or can go to a Holiday Inn without problems?"
Karen Morales, a lifelong trip planner, faced challenges in luxury travel after her mobility changed in 2020 due to muscular dystrophy. Despite upgrading to luxury resorts, she found them lacking in accessibility. Her experiences included being assigned an upstairs room with no secure exit and navigating difficult routes to avoid stairs. This led her to join Fora as a travel advisor, where she spearheaded an accessibility initiative that has grown to over 300 advisors and $75 million in bookings within a year.
Read at Entrepreneur
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