"Google Flights is one of the most popular flight aggregators on the web. The site lets users search millions of flights to find the best routes and prices that meet their needs. Unsurprisingly, millions of people use Google Flights to find the best deals on holiday tickets. And the search for cheap flights has also led to many nuggets of so-called conventional wisdom that, if followed, will supposedly help you find the cheapest fares."
"The idea behind this claim is that airlines and flight aggregators use cookies on your computer to track how many times you've visited a site to search for tickets. Frequent returns by the same user to a site suggest they may be preparing to buy tickets, so airlines or site operators raise prices. To get around this supposed tactic, conventional wisdom says to clear your browser's cookies or just use incognito mode when shopping for tickets."
Google Flights allows users to search millions of flights to identify optimal routes and fares, and it attracts millions of holiday ticket seekers. Many travelers follow conventional tips claiming that cookies or repeated searches trigger price increases. Google Flights returns consistent results regardless of cookies or incognito browsing. The flight ecosystem contains trillions of possible itinerary combinations, so a price change on one route can propagate and alter prices on seemingly unrelated flights. Clearing browser cookies or using incognito mode is unnecessary for changing the fares shown on Google Flights.
Read at Fast Company
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