Holidaymakers should analyze price variations across different travel destinations, particularly within the Eurozone. The latest report indicates that resorts like the Algarve and Ibiza show a £100 difference for common items. In 2025, Marmaris in Turkey tops the list, while Sunny Beach remains highly ranked with increasing prices. Despite the lira's collapse benefiting British tourists, they must still consider price hikes. Essential items like family meals and insect repellent show significant disparities in cost across surveyed locations, affecting travelers' budgeting.
"Once again, we found big price variations in the destinations surveyed, particularly comparing those in the Eurozone. For example, prices in the Algarve are almost £100 lower for the same 10 items surveyed than in Ibiza."
"The Bulgarian holiday resort of Sunny Beach ranked first in 2024, it narrowly misses out on the top spot for 2025 - that goes to Marmaris, in Turkey."
"The collapse of the lira makes Turkish resorts like Marmaris a natural choice for families. However, visitors should be aware that while sterling is worth a third more than last July, local prices have increased dramatically because of the currency's collapse."
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