""The West Coast doesn't need another cruise ship. It needs the right one," Virgin Voyages Chief Marketing Officer Nathan Rosenberg said in a news release. "... The West Coast has always had a deep affinity for the Virgin brand and its values, so this feels like a homecoming moment for us.""
""Being in Europe is important, but Alaska is one of the best places where the cruise lines can maximize earning opportunities," Chiron said. "Alaska is not an inexpensive destination. It's a higher-revenue generator for the cruise lines. So it's very important for people to be able to be up there.""
Virgin Voyages has introduced its adults-only cruise ship, the Brilliant Lady, to the West Coast, departing from Los Angeles for a five-night journey. The ship will visit Santa Barbara, San Diego, and Ensenada, Mexico, with future stops planned in San Francisco, Seattle, Miami, and Alaska. The Chief Marketing Officer emphasized the brand's connection to the West Coast, while cruise expert Stewart Chiron noted the financial benefits of cruising in Alaska. The all-inclusive nature of Virgin Voyages positions it at a higher price point, appealing to a new market.
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