"Twenty-five years since the platform's launch, we speak to Irish hoteliers about the impact of reviews, from high praise to claims of mosquitoes in Kilkenny..."
""Hygiene is zero. Algae on all steps, slippery and hazardous. Toilet and bathroom really dirty. Breakfast had mould on avacado (sic) and tomato. Mosquito bites galore.""
"It's a grim read for anyone, but it hit Peter Wilson particularly hard. He's general manager at Avalon House Hotel in Castlecomer, Co Kilkenny, about which the Tripadvisor "review" was written this summer."
Online review platforms significantly affect hotel bookings and reputations. A harsh Tripadvisor review accused Avalon House Hotel of severe hygiene failings, algae on steps, dirty bathrooms, mouldy breakfast items and an infestation of mosquitoes. Such allegations can be emotionally damaging to hotel managers and staff and potentially deter future guests. Reviews can range from glowing praise to damaging claims, and their visibility means individual reports can have outsized consequences for small hotels and the livelihoods of those who run them.
Read at Independent
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