Travel choices increasingly center on Instagrammability, with travelers staging and recording shareable moments for social approval. Holiday routines are often interrupted by the need to capture and post curated reels and images immediately, even before unpacking or finishing family tasks. Follower counts and audience reactions steer what gets photographed and how experiences are presented. The emphasis on aesthetics and performative documentation reduces spontaneity and genuine downtime. Destinations and activities adapt to visual trends, creating a feedback loop that commercializes leisure and reshapes expectations of what a successful holiday looks like.
As more people pick their travel spots based on their Instagrammability, have we sacrificed the summer break for aesthetics and other's responses? The suitcases hadn't even been unpacked and the smallest child was still shedding sand from various nooks and crannies, but I was already on it. "Mandatory holiday reel is up," I posted to my legion (couple of hundred) of followers online, posting an amateur but hopefully joyous 30-second-long montage of sun-filled snaps from our recent sojourn on the Med.
"Mandatory holiday reel is up," I posted to my legion (couple of hundred) of followers online, posting an amateur but hopefully joyous 30-second-long montage of sun-filled snaps from our recent sojourn on the Med.
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