"The history of time-measurement tools is rich and deeply connected to technological developments,"
"In the specific context of graphic and digital design, John Maeda's 12 O'Clocks, from 1996, remains a key milestone, and 12:12 positions itself as a continuation of this lineage."
12:12 presents twelve digital projects that reimagine how time looks, feels, and sounds, accompanied by a secondary series of guest designers and artists presenting their own interpretations. The project combines visual experimentation with coding practices, rooted in typographic and chromatic exploration, to produce alternative clocks and mesmerizing animations that investigate color, motion, and form in time-telling. The work explores relationships between time and technology through interactive and aesthetic approaches. John Maeda's 12 O'Clocks (1996) serves as a milestone in graphic and digital design, and Christian Marclay's The Clock exemplifies cinematic synchronization to local time.
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