Bing is testing a new sitelink design for search ads. The sitelinks appear narrower and use a smaller font size than the current style. Each sitelink includes a visible border. On hover, the sitelink text changes color from blue to bold black. The change is being observed through a posted video and accompanying screenshot showing the updated sitelink appearance in Bing ads. The hover interaction indicates a more prominent visual response during user engagement with the sitelinks.
"Microsoft Bing is testing a new style of sitelinks for the search ads. These sitelinks differ in that they are narrower, use a smaller font, have a border and when you hover over them, they change from a blue font to a bold black font."
"Bing Ads with a new sitelink design. @rustybrick pic.twitter.com/wNjY19QjhJ- Sachin Patel (@SachuPatel53124) May 27, 2026"
Read at Search Engine Roundtable
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