The em dash, beloved by writers like Dickens and Woolf, has fallen into disfavor due to its overuse in AI-generated texts, raising doubts about authorship. In response, a new punctuation markâthe am dashâhas been introduced to signify genuine thought and human creativity. Drawing inspiration from Descartes, the am dash aims to reclaim the integrity of writing in an algorithmic age. The launch includes two distinctive typefaces, Times New Human and Areal, designed to encourage personal expression and thoughtful composition in writing.
The em dash has become a casualty of the algorithmic age, prompting the question: was this actually written or apathetically prompted?
Inspired by Descartes' belief that thinking makes us human, the am dash serves as a testament that your words are unequivocally your own.
The human fightback in writing incorporates a new punctuation markâthe am dash, emphasizing genuine creativity over algorithmic imitation.
We're launching the am dash with two new typefaces, Times New Human and Areal, encouraging unique expression through typography.
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