Walter Käch, a Swiss designer, published 'Lettering' in 1949, fundamentally shaping modern typeface design. While his contributions were overshadowed by his students, interest in Käch's work revived with a modern reprint of the book, initiated by Dinamo type foundry, Museum für Gestaltung, and Omnigroup. The manual introduced key concepts around type families, impacting design elements in widely recognized logos and signage. Experts credit Käch's comprehensive approach to type design for paving the way for famous typefaces such as Helvetica.
[Käch] really went about type design in a quite broad way; it’s not just sans serifs; it’s also about serifs, it's also about script typefaces.
Käch's manual has had resounding ripple effects on how typefaces are designed today, inspiring many iconic typefaces like Univers and Helvetica.
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