Asda has announced the termination of its long-standing partnership with the Blue Light Card, which has offered discounts to emergency workers, NHS staff, and military personnel since the pandemic. The scheme will officially end on May 27, 2025, after remaining a key support for over five years. Members will no longer be able to link their Blue Light Card to their Asda Rewards Account after May 13, 2025, though discounts will continue until the end date. This decision highlights a shift away from initiatives supporting essential workers.
Asda's partnership with Blue Light Card is coming to an end on 27 May 2025. From 13 May 2025 11am Blue Light Card members will no longer...
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