"Britain's antitrust watchdog on Wednesday targeted Google and Apple for their strategic roles in mobile ecosystems, opening the door for regulators to impose changes to their business practices to improve competition. The Competition and Markets Authority escalated scrutiny of the two U.S. tech companies by labeling them with strategic market status. It follows separate investigations that the CMA opened at the start of the year into Google's Android and Apple's iOS."
"Google called the decision disappointing, disproportionate and unwarranted, and has contended previously that Android has saved app developers money because they didn't have to adapt to different operating models for each smartphone. Following the CMA's decision today, our mobile business in the UK faces a set of new and, as of yet, uncertain rules, said Oliver Bethell, senior competition director at Google. The CMA's next steps will be crucial if the UK's digital markets regime is to meet its promise of being pro-growth and pro-innovation."
The Competition and Markets Authority designated Google and Apple with strategic market status, giving the regulator powers to impose targeted measures to improve competition in mobile ecosystems. The CMA opened separate investigations into Android and iOS under new digital markets rules intended to protect consumers and businesses from unfair practices by Big Tech. The watchdog identified an effective duopoly with 90–100% of UK mobile devices on Google or Apple platforms. Google criticized the move as disproportionate and warned of uncertain new rules for its UK mobile business. The status does not imply wrongdoing but permits interventions to ensure fair treatment.
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