Paddy Power has signed a one-year deal to become the NFL's Official Sportsbook Partner in the UK and Ireland. The agreement allows Paddy Power to promote its brand around NFL events and content in shops and online across both countries. The partnership includes a new free-to-play game called Paddy Power NFL Showdown and promotional activity across NFL digital channels. Fans can expect Paddy Power activations at London and Dublin games, access to official NFL footage for customer engagement, and promotional support tied to upcoming fixtures including the Pittsburgh Steelers match and the first NFL game in Ireland.
We are hugely excited to be coming on board as the NFL's new sportsbook partner in the UK and Ireland. NFL as a sport is reaching new heights across the UKI, and with the first ever game taking place in Ireland at the end of the month, there felt like no better time to come on board. To celebrate, we're launching our new official NFL free-to-play game to entertain punters every week,
We are delighted to partner with Paddy Power as the NFL's official sports betting partner in the UK and Ireland. Their innovative approach to fan engagement and their passion for sports entertainment align perfectly with our goals as we continue to grow the game across the region.
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