Tourism will only grow at half the rate of the economy by 2030, even if the government meets its visitor target - London Business News | Londonlovesbusiness.com

The UK tourism sector is grappling with a slow recovery post-pandemic, with incoming tourist numbers at 39.2 million in 2023, falling short of 2019 levels. Despite projections estimating increased visitors to 43.4 million in 2024, real spending remains a concern. Tourist expenditure is expected to rise nominally to £33.7 billion, reflecting an 18.5% increase compared to pre-pandemic figures. However, after accounting for inflation, 2025's expected spending will still be down by 7.5% compared to 2019. This suggests tourists may spend less per visit, raising red flags about long-term economic viability.

"The UK tourism sector is currently facing a challenge not of over-tourism but of slower growth, despite a projected surge in visitor numbers this year."

"Although VisitBritain forecasts an increase in tourist numbers to 43.4 million, concerns remain about real spending levels and economic recovery from the pandemic."

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