"We've been through the whole thing where, you know, there was this [call], 'Well, they're horrible, don't advertise with them'. Some were scared off from advertising on the channel. GB News has reportedly lost over £131 million since its launch in 2021 as major brands join a boycott started by the political pressure group Stop Funding Hate, which argued the channel uses 'fear and division' to gain viewers."
"Stop Funding Hate made a call to boycott the right-wing broadcaster in February 2021 - four months before the broadcaster officially launched - calling for prospective advertisers to pull support in the lead-up to its first broadcast. Major brands including Ikea, Nivea and OVO Energy pulled advertising almost immediately following the channel's launch, with many more pulling their sponsorships over the next few years."
"The broadcaster has routinely come under fire for airing anti-LGBTQ+ views. Most notably was GB News host Josh Howie's remark that the LGBTQ+ acronym includes 'paedos,' as well as is on-air apology that denied the existence of trans people."
GB News presenter Nana Akua discussed the channel's persistent advertising boycott, claiming potential advertisers were being intimidated by human rights groups. Stop Funding Hate initiated a boycott in February 2021, arguing the channel uses fear and division to attract viewers. Major brands including Ikea, Nivea, and OVO Energy withdrew advertising following the launch, with additional sponsors pulling support over subsequent years. The channel has accumulated losses exceeding £131 million. GB News has faced criticism for airing anti-LGBTQ+ content, including controversial remarks by host Josh Howie. Stop Funding Hate responded to recent comments by urging GB News to examine whether its content explains advertiser reluctance.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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