The UK government has postponed the ban on TV advertising for products high in fat, salt, and sugar (HFSS) to January 2026, originally scheduled for October. This decision follows commitments from the British Retail Consortium and the Advertising Association to remove HFSS ads. Ministers emphasize the importance of reducing junk food exposure to improve children's health, committing to eliminate up to 7.2 billion calories from children's diets annually through these advertising restrictions.
The government will delay the ban to TV advertising for high fat, salt, and sugar products until January 2026, initially set for October.
The Advertising Association and British Retail Consortium will implement a ban on HFSS ads from October 2025, solidifying efforts to tackle child obesity.
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