"British gambling companies spent an astronomic 2bn on advertising and marketing last year, according to a new estimate that has intensified calls for the chancellor to increase taxes on the sector. Bookmakers, online casinos and slot machine companies spent the sum through a mixture of print and digital promotions, as well as affiliate programmes, where third parties are paid to steer gamblers towards particular operators in return for a fee."
"The Betting and Gaming Council (BGC), an industry group that has lobbied hard against any such move, disputed WARC's estimate, claiming that industry ad spend was closer to 1bn. This estimate is significantly less than a 2018 figure of 1.5bn given by Regulus Partners, a consultancy favoured by the gambling industry. As Reeves considers whether to raise gambling duties and by how much the higher estimate fuelled calls to ignore industry warnings about the potential impact of a tax rise."
British gambling companies spent an estimated £2bn on advertising and marketing last year, covering bookmakers, online casinos and slot machine companies through print, digital promotions and affiliate programmes. WARC produced the estimate, which far outstrips the £1.2bn the Treasury collected from online casino companies last year. Media industry sources said actual digital marketing spend is hard to measure and could add hundreds of millions, potentially bringing total spend close to or above the £2.5bn raised by the industry's three main duties. The chancellor faces pressure from thinktanks, MPs and Gordon Brown to raise duties, while the BGC disputes the higher estimate.
Read at www.theguardian.com
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