"We have found that Google maintains a strategic position in the search and search advertising sector - with more than 90% of searches in the UK taking place on its platform,"
"Many of the ideas for interventions that have been raised in this process would inhibit UK innovation and growth, potentially slowing product launches at a time of profound AI-based innovation."
"open to effective competition"
Britain designated Google as having strategic market status in online search, enabling proportionate, targeted interventions under new UK regulatory powers. The designation is not a finding of wrongdoing and does not introduce immediate requirements. Google handles more than 90% of searches in the UK, and the regulator can compel operational changes, impose fines for non-compliance, and use direct enforcement powers. The CMA aims to ensure that general search services are open to effective competition and has proposed steps such as fairer ranking in search. U.S. authorities are also scrutinizing Google’s search advertising and ad tech. Google warned that some interventions could inhibit UK innovation and slow AI-related product launches while highlighting its planned investment in Britain.
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