Boxing was the original attention economy Paul v Joshua is old logic in a louder digital age
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Boxing was the original attention economy  Paul v Joshua is old logic in a louder digital age
"An undersized loudmouth disruptor arrives in Miami for a no-hope fight with one of history's most destructive heavyweights, exploiting every available lever of new media to amplify his delusions of grandeur to mass audiences. There are mounting concerns for his mental and physical wellbeing, with doctors, commentators and former fighters openly questioning his soundness of mind and wondering whether he might end up in hospital or worse. The oddsmakers have made him an 8-1 longshot, a price that feels almost charitable"
"Paul, the 28-year-old American who rose to global fame as a YouTuber, has managed to develop into a competent club-level boxer since pivoting to the sport and turning professional in 2020, winning 12 of 13 bouts against a fleet of mostly faded mixed martial arts fighters, fellow YouTubers, a retired basketball star and a 58-year-old Mike Tyson the last of which peaked at 65m live concurrent streams and drew an estimated 108 million average live viewers worldwide."
An undersized loudmouth arrives in Miami to face a dominant heavyweight in a match that appears hopeless for the smaller man. New media has amplified his self-promotion and created a spectacle while medical and former-fighter voices express concern for his mental and physical wellbeing. Oddsmakers list him as an 8-1 longshot, reflecting the scale of the mismatch. Jake Paul rose as a YouTuber, turned pro and has 12 wins from 13 bouts and a highly viewed exhibition with Mike Tyson. Anthony Joshua is an Olympic gold medallist and two-time unified heavyweight champion.
Read at www.theguardian.com
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