Generative AI tools are enhancing cyber criminal fraud techniques by creating convincing deepfake voice scams impersonating celebrities. Comedian Billy Connolly warned fans about scammers using his likeness and voice to solicit money and direct interactions. Historically, fraudsters have exploited celebrity status on social media. High-profile account hijacks have previously targeted celebrities like Kanye West and Ed Sheeran to promote scams. The capabilities of AI tools have intensified the realism of these scams, with reports of fabricated identities used in propaganda, such as the Tom Cruise deepfake for spreading false narratives.
Billy Connolly warned fans of scam artists impersonating him online, stating, 'I never interact directly with fans... If you are asked for any of the above, it is a scam.'
Generative AI tools have advanced since 2020, enabling fraudsters to create convincing deepfake voice scams that exploit celebrity likenesses and sound.
In 2020, a breach at Twitter led to the hijacking of accounts, promoting scams and demonstrating the ongoing threat of celebrity impersonation online.
More sophisticated threat actors are using deepfake technology, evidenced by Russian cyber operatives creating an AI-generated Tom Cruise to spread false narratives.
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