FIFA has sharply increased ticket prices for the 2026 World Cup in the United States, Mexico, and Canada, using the justification that pricing is adapting to the North American market. New York and New Jersey attorneys general launched a probe into FIFA’s ticket practices, including how tickets are allocated and whether sales tactics contributed to soaring prices. FIFA introduced dynamic pricing for the first time, which led to large price jumps across many matches. For the final in New Jersey on July 19, the most expensive tickets rose from $6,730 to $10,990 in later sales windows. The changes have drawn widespread outrage and scrutiny, including public criticism from prominent figures.
"FIFA President Gianni Infantino has had an answer when asked about the sky-high ticket prices for this summer's World Cup: They are simply adapting to the North American market. That's the justification FIFA has used to sharply increase ticket prices for the World Cup taking place in the United States, Mexico and Canada this summer compared to previous tournaments. But those increases could come with some serious consequences: The New York and New Jersey attorneys general said on Wednesday they have launched a probe into FIFA over ticket practices."
"The New York and New Jersey attorneys general are also looking at FIFA's sales process, including the way it has allocated tickets to fans and whether the organization's sales tactics have contributed to "soaring prices." Here's what to know about how FIFA sells tickets and why it has become such a flash point with just two weeks to go before the start of the tournament."
"Ticket prices for this tournament aren't just much higher than previous World Cups. For the first time, FIFA has introduced dynamic pricing, leading to sharply higher prices for many World Cup games. A clear example is for the final match, set to take place in New Jersey on July 19. FIFA initially sold the most expensive tickets at $6,730 already much higher than the about $1,600 price for the most expensive tickets for the 2022 FIFA World Cup in Qatar. By its latest sales windows starting in April, the same category of tickets cost $10,990."
"The prices have sparked widespread outrage and drawn wide scrutiny on FIFA. Even President Trump, who has established a close relationship with Infantino, told the New York Post he wouldn't pay the roughly $1,000 for nosebleed seats for the U.S. opening game against Paraguay next month. Compounding the problem, FIFA back in April also unveiled an entirely new category of tickets called "Front Category""
Read at www.npr.org
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