Since Google's AI Overviews launch in May 2024, search queries ending without clicks to news sites reached 69% in May 2025, a rise from 56% in the prior year. Organic traffic to news sites decreased to under 1.7 billion visits in May 2025, down from over 2.3 billion in mid-2024. Comparatively, 37 of the top 50 news domains experienced traffic declines year-over-year following the AI tool rollout. Google representatives claim such data is inaccurate or misleading, stating AI Overviews create new opportunities for businesses and content.
The percentage of web searches related to news that end without a click to a news site jumped to 69% in May 2025 from 56% for the same month last year.
Organic traffic to news sites has sunk to under 1.7 billion visits in May 2025 from a peak of more than 2.3 billion in mid-2024.
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