"Morgan Stanley is preparing to roll out crypto trading for retail clients on its E*Trade platform, marking a significant leap by a Wall Street bank into Bitcoin and digital assets. The bank will partner with cryptocurrency infrastructure provider Zerohash to provide liquidity, custody, and settlement, according to a Bloomberg report. Trading is expected to go live in the first half of 2026, beginning with Bitcoin, Ethereum, and Solana."
"Jed Finn, Morgan Stanley's head of wealth management, framed the move as a "transformative moment" for the industry. "Offering clients the ability to trade crypto is the tip of the iceberg," Finn said, adding that the firm ultimately plans to build a full wallet solution for custody and tokenization of assets, according to CNBC reporting. The timing reflects a broader shift in regulatory posture under the Trump administration, which has cleared the way for banks to expand into crypto markets."
Morgan Stanley will enable retail crypto trading on its E*Trade platform, targeting a launch in the first half of 2026 with Bitcoin, Ethereum, and Solana. The bank will partner with Zerohash for liquidity, custody, and settlement and has invested in Zerohash following its $104 million raise at a $1 billion valuation. Morgan Stanley aims to allow traditional and digital assets to sit side by side in the same account and plans a full wallet solution supporting custody and tokenization of assets. The move aligns with a regulatory shift under the Trump administration that has eased banks' entry into crypto markets. Competitors are exploring similar offerings while Robinhood already generates substantial crypto revenue.
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