
"“Dai Dai,” released on streaming platforms Friday, “captures the energy, passion and global spirit that will define the greatest show on earth,” FIFA said in a statement, adding that royalties from the song will support the FIFA Global Citizen Education Fund. It aims to raise $100 million for children's education and soccer opportunities by the end of the tournament, which runs from June 11 through July 19."
"The song's title comes from the enthusiastic Italian expression meaning “come on, come on,” and its lyrics include the English, Japanese, French and Spanish equivalents. The track blends Afrobeats with Latin Pop, sung mostly in English and a bit of Spanish. It's sprinkled with inspirational messages, references to famous soccer players (“Pele, Maradona, Maldini, Romario, Cristiano Ronaldo”) and the names of countries playing in this year's tournament (“Brazil, Uruguay, Argentina, Colombia, U.S., England, Germany, France”)."
"“It has a lot of the typical signs of a good World Cup song,” says Eduardo Herrera, an associate professor of ethnomusicology at Indiana University whose work focuses on soccer chants and fandoms. “But I think this is purposefully FIFA's effort to have a successful song by bringing in artists that they know [are] going to appeal to at least two large numbers of the population, the Latin population and the sub-Saharan African population.”"
“Dai Dai” was released on streaming platforms as the official song of the 2026 World Cup. The track is described as capturing energy, passion, and global spirit, with royalties supporting the FIFA Global Citizen Education Fund. The fund aims to raise $100 million for children’s education and soccer opportunities by the end of the tournament, running June 11 through July 19. The title comes from an Italian expression meaning “come on, come on,” and the lyrics include multiple languages such as English, Japanese, French, and Spanish. The song blends Afrobeats with Latin pop, includes inspirational messages, references famous soccer players, and names countries participating in the tournament.
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