WNBA's success in the 2025 season is marked by record-high TV ratings, up 23%, and attendance, which increased by 13%. Total ticket sales rose by 26% following the introduction of the Golden State Valkyries, the league's 13th team. As the league aims to expand to 18 teams by 2030, players are advocating for better salaries, reflecting a shift in women's sports towards professional equity. Phil Cook acknowledged the league's readiness for growth while A'ja Wilson emphasized the serious implications of the players' quest for fair wages.
"We knew big things were coming. We didn't know the speed at which they were going to come, or the level, but we were ready for whatever came our way," said Phil Cook, the league's chief marketing officer.
"This is no laughing matter. This is no trend, this is no moment in time," said A'ja Wilson, the Las Vegas Aces star and three-time league MVP.
The WNBA is on a victory tour. TV ratings are even higher than last year, up 23% across the board. Attendance has also kept climbing, with games on average seeing 13% more fans than last year.
The league is seizing its moment, with an ambitious plan to expand to 18 teams by 2030.
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