Fanatics reported a 200% increase in sales of Travis Kelce jerseys on Tuesday as fans prepared for the Chiefs' season opener against the Chargers in São Paulo on Sept. 5. The sales spike aligns with Kelce's engagement to Taylor Swift and reflects Swifties' purchasing behavior. Kelce passed a friendship bracelet to Swift's camp in July 2023 and they became a couple that fall. Swift's attendance at a Chiefs game produced a 400% boost in No. 87 jersey sales. Kelce's podcast set a Guinness record with 1.3 million simultaneous YouTube viewers. Their engagement post exceeded 33.4 million likes.
Fanatics, the official online sportswear retailer for the NFL, reports that sales of Chiefs tight end Travis Kelce jerseys jumped a whopping 200% on Tuesday. Clearly, fans were doing some early packing for the team's season opener against the Chargers in São Paulo, Brazil, on Sept. 5. Those fans simultaneously realized they didn't have enough gear to properly represent the reigning AFC champions at Corinthians Arena.
Kelce and Swift's romance can be traced back to July 2023, when Kelce was able to pass along a friendship bracelet with his phone number to Swift's camp at an Eras tour concert in Kansas City. They officially became an item that fall. Swift attended her first Chiefs game on Sept. 24, 2023. Fanatics reported at the time that sales of No. 87 Chiefs jerseys experienced a 400% boost over the previous day.
On Aug. 13, Swift made her first-ever podcast appearance on "New Heights," which is hosted by Kelce and his brother Jason Kelce, the former Philadelphia Eagles center. A total of 1.3 million people tuned in simultaneously after the episode dropped, setting a Guinness World Record for most concurrent views for a podcast on YouTube. Kelce and Swift's joint Instagram post regarding their upcoming nuptials has received more than 33.4 million likes.
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