""There's more legal compulsion to disclose that you're talking up Tupperware than a political candidate. If you're boosting a watch, you have to disclose. If you're boosting a political candidate, that's a gray area.""
""Experts have suggested a network of influencers supporting Kentucky Republican U.S. Senate candidate Nate Morris operates in that gray area. A Herald-Leader analysis found a network of conservative influencers repeatedly boosting Morris' posts.""
Social media users must disclose paid advertisements for products, but not for political candidates or causes. This loophole is concerning to experts like Renee DiResta. The Federal Trade Commission has rules for product advertising, but the Federal Elections Commission has not established similar requirements for political endorsements. An analysis revealed a network of conservative influencers promoting Nate Morris, a Republican U.S. Senate candidate, often echoing similar phrases. These influencers are linked to X Strategies, a firm associated with Morris and his political action committee.
Read at Lexington Herald Leader
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