He Used to Dominate Daytime TV. Now He's Sucking Up to Trump-and His Media Empire Is Collapsing.
Briefly

He Used to Dominate Daytime TV. Now He's Sucking Up to Trump-and His Media Empire Is Collapsing.
"Phil "Dr. Phil" McGraw has earned himself a star position in this game-show-host presidency.Since the start of President Donald Trump's second term, the ex-psychologist has stationed himself within the White House's content-creation apparatus, as both a firsthand witness to Immigration and Customs Enforcement raids and as a sneering critic of the Americans protesting Israel's mass bombardment of the Gaza Strip."
"At least, it was broadcast there until June, when McGraw's post- Dr. Phil venture, Merit Street Media, went on a "summer hiatus" and laid off dozens of staffers just before it was scheduled to air McGraw's on-the-ground dispatches of the Chicago ICE raids. The short-lived media enterprise was supposed to help transition McGraw from the traditional TV age to the new-media economy. Instead, the little-viewed Merit Street Media is now locked in bankruptcy proceedings and in an expensive legal battle with its distributor, Trinity Broadcasting Network, as McGraw attempts to launch yet another media startup, Envoy."
Dr. Phil McGraw has cultivated a prominent role aligned with the Trump White House, appearing at high-profile events and promoting government partnerships through his media platforms. McGraw has acted as a firsthand witness to ICE raids, criticized Gaza protesters, attended political ceremonies, and led a White House Religious Liberty Commission. McGraw broadcast many appearances on his right-leaning Merit TV and launched Merit Street Media to pivot into new-media. Merit Street Media went on hiatus, laid off staff, drew few viewers, and entered bankruptcy and litigation with its distributor while McGraw pursues a new startup, Envoy.
Read at Slate Magazine
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