Elon Musk's engagement with President Trump's Department of Government Efficiency (DOGE) has negatively impacted Tesla, contributing to declining sales and intensified protests against the company. According to the Reputation Risk Index, Musk's presence is among the top reputational risks for organizations, potentially damaging their image. Analysts suggest that if Musk does not vacate his government role, Tesla could face severe, lasting brand damage. This situation exemplifies how a CEO's political involvement can adversely affect the businesses they lead, especially when customer viewpoints diverge from their own.
Global Risk Advisory Council chair Isabel Casillas Guzman stated, 'With his controversial omnipresence in the media landscape, 28% of the council identified this association as a top reputational risk...'
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