Eric Trump, Donald Trump Jr., Zach Witkoff and crypto executives met in a Trump Tower boardroom to promote World Liberty Financial and a reported $1.5 billion deal. World Liberty Financial launched in October 2024 and currently runs three main ventures: USD1, a U.S. dollar–pegged stablecoin; WLFI, a proprietary cryptocurrency; and a publicly traded company created by partnering with a onetime biotech firm to hold WLFI for traditional investors. WLFI holders can influence future product decisions. The venture is positioned as a major crypto effort led by Trump family associates and partners and faces questions about conflicts of interest.
On a sweltering mid-August day in New York City, Eric Trump and Donald Trump Jr. swung open the doors to a boardroom at the Trump Organization. The two sons of President Donald Trump sat around a polished black stone table on the 25th floor of the Trump Tower. In between them sat Zach Witkoff, the son of real estate magnate Steve Witkoff who is serving as Trump's special envoy to the Middle East.
They had assembled for a rare media interview. Alongside other advisors and executives, the trio wanted to promote World Liberty Financial, the company at the center of the Trump family's lucrative crypto business, and its latest $1.5 billion deal. But first they had to rag on each other. "He's a man that I look up to," Zach said of the 47th President. "He's a man that I've named my first son Don after."
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